Personal Profile

Hello, I'm Angie, and my Chinese name is Li Feng E. I am the manager of Dongguan AITA Jewelry Co., Limited.It's a pleasure to meet you here. 

I am born in 1982. Since graduating from university in 2003, I entered the semi-precious stone industry by chance and have been engaged in it for over 20 years.

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Professional Experience

After graduation, I started my career at Arts King Jewelry Gems in Shenzhen office. My boss, Anthony Meng, was not only my mentor but also someone who taught me extensive knowledge about gemstones and business skills. I remain deeply grateful to him.

In 2007, after having a child, I found it challenging to balance work and family due to the long commute. This led me to resign and start my own business.

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Business Philosophy & Focus

The gemstone industry is ever-changing, with new materials and technical challenges constantly emerging. Together with my factory partner, Mr. Li, we continuously explore new techniques and cutting methods to best showcase the unique characteristics of each stone. We are always curious about undiscovered minerals and passionate about sourcing new varieties.

While Europe has centuries of gemstone culture, this industry has only been developing in China for about 30 years. Despite my experience, there is still much to learn. I look forward to exchanging knowledge with international friends and deepening my understanding of geological heritage.

By combining China's dedicated and meticulous technical mindset with creative design, we aim to present each stone in its most natural form—through accessible yet eco-conscious jewelry. Our vision is for customers to immediately recognize our company as a go-to source for a rich variety of stones.

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Acknowledgments

I am thankful for the era and environment we live in, and for the supportive trade policies provided by my country China, which make our business endeavors possible.

Thank you all, and I wish you happiness in life, harmony at home, and success in your careers.

There are many great partner companies, but due to limited space, I couldn't display them all.

I feel huge pity about this.